So your company is growing and you have a number of employees and now you need to think about promotional clothing. This type of customizable clothing is used by companies in all industries from hotels and restaurants to delivery companies, shops, cleaning companies and so much more. There are so many reasons that you should be incorporating promotional clothing into your business without delay.
The first reason that you should be using promotional clothing is that it immediately makes all your staff identifiable. When you have a client walk into a store and they don’t know where to find what they are looking for, they can quickly pinpoint who works there an who doesn’t. The same applies at a restaurant or hotel, a guest can quickly identify personnel to get the service that they are looking for. When out on the road, clients can open the door with confidence to one of your team members because they are wearing branded clothing, helping them be quickly identified.
Next is that it promotes a professional image. Having all employees dressed the same will ensure your copay is seen in a very professional light. When you visit a hotel and the staff are all dressed differently compared to when you visit a hotel with employees all in uniform, which one stands out as professional to you? It’s easy to say the one with the uniform, because it does portray the positive image that you are looking to portray.
In addition to this, promotional clothing immediately increases your brand visibility. Everywhere your staff goes, people see them in their company clothing. The name is recognizable and helps future clients know who to call if they need a service or sell a product that they need. Interestingly, it can also spark conversation. So an employee travelling home on the bus in a promotional t-shirt, may find someone starts talking to them about their work or which branch they work in.
It creates team unity. It’s known that everyone wearing their own clothes can cause trouble in the office. You will have one employee that outdresses the rest, maybe they buy only the best brands and this can cause a rift in the workplace which you want to avoid. With everyone dressed the same, you can improve team unity and get everyone working together to improve productivity and costume service in the long run.
You get such a wide selection of promotional clothing that you can easily choose the right options based on your company and what you do. You may find that polo shirts for the summer and hoodies for winter is the perfect choice, or you may prefer a proper shirt and jacket for the winter to promote a very professional image.
The great thing about promotional clothing is that it doesn’t have to break the bank and you can work it into your budget. Depending on the number of items you are purchasing, your price will be determined, so you can work in buying more and paying a lower per item price to keep your costs down and also ensure you have back up clothing for when employees leave and new ones arrive.
Ensure you only buy from a reputable promotional products specialist that sells good quality products. Identify if they will provide you with samples of the promotional clothing you are interested in so that you can feel and check them in detail before making your final selection.